Ethical Search Engine Optimisation
Interflora back in the Game
Interflora, one of the best known flower delivery company’s in the UK is back in Google after an 11 day penalty for a so called aggressive advertorial campaign in many of the national newspapers as a lead up to Valentines day.
Having lost its organic listings in Google for both own name and generic searches, this occurrence highlights Google’s policy on paid links including advertorial pages with embedded links. Basically you website will be penalised in the search rankings if you are paying for links back to your website. This may not happen immediately but eventually you will pay the price for unethical SEO sometimes referred to as Black Hat.
Google is very clear and has published guidelines to highlight what is considered ethical SEO or White Hat.
Make pages primarily for users, not for search engines. It’s all about creating helpful and interesting content. Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Avoid the following:
Automatically generated content
Participating in link schemes
Hidden text or links
Participating in affiliate programs without adding sufficient value
Loading pages with irrelevant keywords
If your current SEO or web design company is employing any of these tactics it could be harmful to how high up your website appears in Google and ultimately affect the growth of your businesses.
C Pages Web Design Birmingham only involves itself with ethical White hat SEO techniques.